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At AfriChoice,
dreams are what we sell to our discerning travellers. Travel is
a crucial catalyst that helps in breaking down the traditional
geographical boundaries that keeps people apart; thus the travel
industry is a vital process that brings people from different
nations and cultures together. Close to a billion people travel
every year making the tourism sector one of the biggest in the
world, a major employer and a key element in the global economy.
But travel and tourism has its ugly side, too: increasing pollutant
emissions from the tourist traffic it generates, the loss of coastline
beaches and other prone landscapes through excessive building
development and the sexual exploitation of children are just some
of the negative consequences of the growth in global tourist travel.
Travel brightens lives. But it can burden lives, too. And that’s
why we need to pay due respect to people and the natural world
in all our travel activities.
At AfriChoice, Corporate Responsibility is an integral part of
our principal business activities. To enhance the positive impact
of tourism on people, destinations and economies, and to alleviate
its negative effects. We aim to do so by being part of the solutions,
developing innovative projects and keeping our finger on the current
pulse. To us, Corporate Responsibility means innovation and product
development, looking at how we treat our existing and new customers,
our company staff, relationship with the local communities and
keeping clear communications and fair dealings with our competitors
and shareholders. |
| Our Contribution
and Approach... |
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We aim to make a positive
difference whenever we can. That’s why AfriChoice
have developed a comprehensive Corporate Responsibility
Strategy that extends not only to ecological action
but to social issues, too, including good corporate
governance, community participation and human resources
concerns. We believe that this is good not only to
our partners but as well as
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| to our clients, shareholders
and investors. In addition, AfriChoice Group aims to continually
support both existing and future investors by providing
them with convenient access to relevant, honest and timely
company information. In addition, various other outlets
are employed in order to keep shareholders, investors, analysts
and the media up to date and informed regarding AfriChoice,
including: in-house presentations, external presentations,
roadshows and one-on-one meetings. |
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| Our
Code of Conduct / Professional Ethics |
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The AfriChoice!
Group has adopted and aims to abide by a Code of Business
Conduct / Ethics that we observe strictly. This Professional
Code of Ethics includes information on relations with
customers, suppliers, intermediaries, shareholders
and investors, employees, government and the local
community, competitors and compliance issues. |
This is achieved through improved
relations with customers, suppliers and intermediaries,
transparent communication with shareholders and other investors,
better relations with employees, government, the local community
and with with competitors as well as improving issues relating
to international business through compliance and verification.
Download
Our Printer-Friendly "Business Code Of Ethics"
for more detailed Information about our operations.
In addition, AfriChoice Group is fully committed to
good corporate governance. Our principles and rules on corportate
governance are laid down in the Articles of Incorporation,
the company bylaws and the regulations of the Board of Directors
Committees. The Audit Committee reviews these principles
and rules regularly in the light of prevailing best practices
and forwards suggestions for improvement to the full Board
for approval. |
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| Our Environmental
Policy |
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| As a travel services provider,
the AfriChoice Group's primary aim is to meet the
Africa travel needs of its clients. In doing so, AfriChoice
recognizes that it has an impact on the environment,
both directly through the running of its offices and
indirectly through meeting the travel and tourism
needs of its clients. Our environmental objectives
includes but not limited to; ensure |
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| compliance at local,
national and international levels; minimise the consumption
of energy, water and materials across operations; minimise
solid waste generation by waste re-use and recycling wherever
possible; avoid the use of materials that may cause harm
to the environment; promote internal awareness of environmental
issues with staff and to support environmental initiatives
by employees and relevant external groups.
AfriChoice recognizes that it has
an impact on the environment, both directly through the
consumption of energy and other resources used throughout
its daily business activities, and indirectly through
its supply chain. The company's environmental strategy
is to strive to reduce the environmental impacts of its
operations. Environmental considerations will form an
integral part of daily business, including management
planning, capital expenditure and operating procedures.
Learn More >>>
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| HIV
/ AIDs and Other Health & Safety Concerns |
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Without doubt
one of the greatest crises facing contemporary and
future Africa is the fate of a rapidly increasing
population of orphaned children, who represent the
third shock wave of the AIDS pandemic. The first wave
was triggered by a rising incidence of HIV infections
followed by the second wave, AIDS deaths. It has been
estimated that in less than a decade there |
will be 42 million AIDS orphans in
Africa. AfriChoice Group is clear on its position regarding
HIV/AIDS: it is aware of the seriousness of HIV/AIDS as
a medical, social, and economic reality and fully recognises
the tragic implications associated with this pandemic, as
well as the potential enormousness of its socio-economic
implications.
AfriChoice works hand-in-hand with some local NGOs in; enhancing
the opportunities for affected / vulnerable children to
access basic necessities such as food, shelter, and clothing;
enhancing the level of HIV/AIDS awareness and promoting
positive behavior change in order to reduce the rate of
transmission as well as advocating for the reduction of
stigma associated with HIV/AIDS as well as lobbying for
recognition and support for the rights of AIDS orphans and
other vulnerable children.
As pertains to safety concerns at work place, AfriChoice
Group recognises its obligation to supply its employees
with a safe and clean working environment. Data on health
and safety compliance are collated and reported to the Board
of Directors twice yearly. AfriChoice Group is also aware
of the risk of possible robberies and attacks at its business
premises and work continually to improve its security systems
to minimise the risk to its employees.
During the past two years, there was no work-related fatality
in the Group showing a clean record and professionalism
in our services a quality envied by our competitors. In
addition, no material health or safety issues were reported
from around the Group over the same period. |
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| Social
Investment / Giving Back to The Community |
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AfriChoice!
supports the African
Propoor Tourism Foundation - KENYA of which it
is the Founder Member and whose worthy work which
assists disadvantaged, poor and disabled women and
children through education. We also support other
organisations throughout East Africa dedicated to
the improvement of education, health and living standards. |
During the last five years, our social
investment programmes have operated principally in the countries
where our businesses are located, working with selected
charities and other organisations to benefit causes supported
by AfriChoice Group. These include education, health and
welfare, local economic development, the environment and
the arts.
As an ongoing observation, many of our travellers are keen
to contribute to the countries they visit. This may be as
simple as the interaction they have with local people –
their efforts to build an understanding of cultural nuances,
history or a simple exchange of stories with local people
in a village, restaurant or school. Others are interested
to make a monetary contribution to organisations active
in the advancement of child welfare, education or health
in the region they are visiting. Your tour leader or local
guide will be more than happy to assist you in making contact
with local organisations. Learn
More >>> |
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| We Believe
in Equal Opportunity for all... |
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AfriChoice Group is committed to
providing equal opportunity in all our employment practices
including selection, hiring, promotion, transfer, and
compensation to all qualified applicants and employees
without regard to race, color, religion, sex, nationality,
citizenship, veteran status, age, disability, sexual orientation
or any other category protected by the Kenyan Law. AfriChoice
Group is an equal opportunity employer and committed to
provide a working and social environment in which the
rights and dignity of all its members are respected, and
which is free from discrimination, prejudice, intimidation
and all forms of harassment. This Policy means that all
employees of AfriChoice Group have the right to work in
an environment free from discrimination, prejudice and
all forms of harassment. AfriChoice Group is committed
to a programme of action to ensure that this and other
equalities policies are implemented and monitored at an
organisational and individual level.
AfriChoice Group's equal opportunity policy is that in
the recruitment, selection, training, appraisal, development
and promotion of staff, the only consideration must be
that the individual meets, or is likely to meet the requirements
of the post. The requirements being met, no employee will
be discriminated against on the basis of their sex, sexual
orientation, race, colour, ethnic origin, nationality
(within current legislation), disability, marital status,
caring or parental responsibilities, age, or beliefs on
matters such as religion and politics.
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